In Txt Me , B. Bonin Bough, one of the world's leaders in digital marketing, explores the exciting
impact and future implications of mobile devices and digital communication on individuals,
companies, and society. Including insights from the minds behind Coca-Cola, Conde Nast,
NASCAR, and Twitter, Bough breaks down the often counterintuitive ways mobile devices and
digital data are reshaping the way we experience, consume, and think.
Txt Me is a fascinating, funny, entertaining exploration of how our mobile society is changing
the way we are behaving, reacting, thinking, learning, parenting, dating, having sex, eating,
worshiping, exercising, and buying. It will challenge, surprise, provoke, and inspire you.